SinoFresh Healthcare, Inc. (PINKSHEETS: SFSH) over the last six months has re-launched sales and distribution of the Sinofresh Nasal Spray product through the exclusive licensee of the products through, Sinofresh Healthcare Products, Inc., a privately held company. It was recently announced that a pilot animal study commissioned by the licensee has achieved positive results against H1N1 (Swine flu) virus using SinoFresh Nasal Spray.
The following initiatives by the licensee, Sinofresh Healthcare Products, Inc., have been on going aside from the testing of the product:
1. Launch of http://www.buysinofresh.com, to enhance marketing and distribution for SinoFresh Homeopathic Antiseptic Nasal Spray. The web based network of additional affiliated websites promoting the SinoFresh product line will substantially expand the ability to make sinus sufferers aware of SinoFresh Spray's benefits and enable individuals to obtain the product outside of our current regional U.S. test markets and distribution base in Florida and parts of the Northeast. This product and a planned series of follow-on products built on the Company's proprietary technology will, in time, exploit an enormous global opportunity for the SinoFresh product line as people begin to understand the benefit of using a daily preventative that can actually kill the micro-organisms that cause of diseases in the upper respiratory area.
2. The fall and winter media campaign for SinoFresh Antiseptic Nasal Spray, which coincides with the onset of the cold and flu season, has been initiated through WENG radio, broadcasting from Englewood, Florida, WFLA radio broadcasting from Tampa, FL with endorsement by morning radio host, Tedd Web and via the Internet. In addition to traditional ads, the licensee is sponsoring a new program, "Medical Mondays," which aired for the first time on October 19, 2009, at 10:00AM, featuring Senior Medical Advisor, Dr. Michael Stampar. Further radio and television advertising is being launched throughout Florida and around the country as part of the expanding advertising campaign.
3. The introduction of a convenient 10 Unit retail counter display pack the novel, patented SinoFresh Homeopathic Nasal Spray. The new 10 Unit pack is has proven to be successful for independent pharmacies, chiropractors and Doctor's offices. The 10 Unit display pack provides an attractive method for retailers to give greater customer visibility to SinoFresh Nasal Spray.
This presentation more effectively helps introduce SinoFresh Homeopathic Nasal Spray to new customers as we are now into the cold and flu season, as well as addressing customers suffering from chronic sinusitis. Charles Fust, CEO of SinoFresh Healthcare, Inc., says, "Use of SinoFresh Spray over the past 8 years has demonstrated it to be an effective solution for persons suffering from chronic sinusitis, a condition that affects 35 million Americans.
We are pleased to be exclusively partnered with Sinofresh Healthcare Products, Inc. in the global distribution of the SinoFresh product line and support their ongoing efforts to build on a marketing theme of 'daily prevention' and the benefits of nasal cleansing in removing nasal pathogens in the upper respiratory tract. We believe we are on a track that could lead to the financial revitalization of the Company as the licensee continues to successfully move forward with their domestic and international marketing strategy."